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To increase the quality of people’s living standard through improvement in safety and comfort when carrying passengers and goods


· Customer-oriented and satisfy them
· Innovate with spirit of master and realize revolution
· Advocate team spirit and continue to improve constantly
· Be honest, reliable and transparent
· Complete everything rapidly and simply
· Opportunities and returns determined by outstanding achievements


· The products we manufacture, sell and deliver will spread all over the world for its beauty and durability
· We will be the best of Global Noko Corporations in technology innovation
· Products of NOKO will be designed, purchased and manufactured in China

· We will create a performance culture on basis of having measurable standards for each occupation
· Our working conditions and enterprise culture will attract and keep the most excellent talents in the world
· We have an insufficient demand of talents; NOKO GROUP will be the “supplier of talents” for Noko Corporations all over the world
· Over 25% of the staff will be included in the plan on Scholarship for Employees’ Advanced Study in China.

Ten years later, our brand will be popular in China, which entails superior quality and innovation and has competitive advantage compared with other companies of creativity. The words “made in China” on the packaging will absolutely indicate innovation, quality, services and commitment.