| With increasingly
fierce competition, NOKO group realized that it’s essential
for him to master customer trend, to strengthen relationship
with customer and to expand the channel for developing
customer, only through which he can get market advantage
and stand successfully. Acquiring the valuable, backward,
satisfied, and really beneficial customers becomes the
source of NOKO’s development.
A large customer information database
can be created through various customer-related channels,
contact collection from customers and customer data.
In addition, we can get customer group or trend on detailed
customer demand through classification, relationship
connection, data analysis model, etc. and ultimately
conclude a series of projects on Customer Relationship
Management to take care of customers, offer services,
and achieve customer’s potentiality on base of full
understanding of them.
◆
We should increase service efficiency and customer satisfaction
degree to keep valuable customers during transaction
with them and maintenance.
◆
Customer profit maximization should be achieved through
value segmentation, management accordance, pointed strategy
and measurement made, and customer value further developed.
◆
We should strengthen communication with customers to
understand their demand timely, to develop new customer
and new business, and finally to make out a serried
of favorable policies for them.
◆
Personnel management and training should be strengthened
to increase marketing and team work efficiency.
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